Student projects that I had a lot of fun with.

FEEL was special project that took the concept of random small acts improving the happiness of people; inspired by organisations such as Improv Everywhere, the nostalgic, quirky and sweet message was developed for advertising space, website, physical space and ‘happenings’ to connect with people. It allowed a feel-good brand to really explore a variety of spaces.

First up, branding and advertising work for a local business: the owner and chef of Black Star Pastry was originally pastry chef to some of Sydney’s most prestigious restaurants. His dream was to open a pastry and coffee shop that he and his friends would like to spend time in; irrelevant, witty, a bit rebellious. And some amazing pastries!

 

Branding and advertising work for a local business: the owner and chef of Black Star Pastry was originally pastry chef to some of Sydney’s most prestigious restaurants. His dream was to open a pastry and coffee shop that he and his friends would like to spend time in; irrelevant, witty, a bit rebellious. And some amazing pastries!