Website redesign

Website look and feel
User interface
User experience and user journey refinement
Art direction - different photography styles - messaging

A premium health brand of organic, vegetarian and vegan supplements.

The client wanted a new look to appeal to a wider market. had a vision of being go to place for vegans and vegetarians interested in healthy living

Purpose did some branding work , packaging and website look and feel, brochure etc. While we were not designing the whole website or having it built, we were asked to create a look and feel to set a direction for them to make changes to an off the shelf wordpress themeVertese were able to provide an abundance of content.

I advised a change of direction to include a lifestyle focus and set messaging and tone from an archive of articles and blog posts to a destination site for their desired market. 

A sophisticated photography style was recommended and guidance given for blog posts and articles. A style was developed for marrying illustration and photography elements.