Electrolux in Australia is a parent company owning several child companies alongside it’s own brand. I designed multiple Electrolux projects in 2010 while working for Orchard Marketing.

Still a fairly junior designer, I had great trust placed in me and was able to meet with the client to present new work and ideas, and gather feedback. I worked on website redesigns for their suite of sub-brands (Westinghouse, Chef, Dishlex, AEG) as well as exploring one-off projects for the Electrolux brand itself.

 

Toward the end of my time at Orchard I had achieved a great rapport with the client and was able to meet their visual requirements quickly and with the minimum need for revisions.